Adding structure to your project
The challenge
After experiencing strong organic growth of the company, Canadian Metal Buildings (CMB) was seeking to elevate their brand to look more professional and stand out against their competition. With minimal past marketing efforts, CMB knew it was time to invest in their brand and to create a marketing strategy that would support them in their drive towards growth.
Key insights
Despite their strong experience and history, the company’s lack of brand presence was problematic for capturing new prospective customers as well as employees. Our strategy focused on emphasizing CMB’s differentiating factors. One of these factors included their focus on efficient project management, utilizing project management tools that allows them to seamlessly communicate with their clients and internal teams.
The refresh of the brand was important in supporting the evolution of the company. The new visual identity included a sleek modification to their initial logo and introduced a core colour that would help the company visually stand out against the competition.
Our work
- Refreshed the CMB logo with a new colour scheme
- Created a website that is visually impactful and easy to use
- Incorporated the brand design in their marketing materials, such as banners, business cards, uniforms, and truck wraps
- Developed a digital marketing strategy that generates more customers and opportunities
