Ovens that get you ryed up

The challenge

The formally known LC Bakery Equipment and Services Ltd. reached out to Thinkr in 2018 after attending a large industry trade show. After generating a substantial crowd and a long list of contacts, they soon realized that they didn’t know what to do next. With a few meetings of getting to know the owners of the family run business – Casasanta patriarch, Luigi, and his three sons, Vic, Robert, and Luigi Jr., it was clear to see the passion and strong family morals that have kept their business running for over 35 years.

Key insights

With the company’s success largely built on the warmth and passion of its family owners, we were able to identify, after a brand audit that their logo, website and marketing materials did not reflect the brand personality – they felt cold, dated and inconsistent. Thinkr made the recommendation to rename the company to Casasanta, the family name and with that came a new revitalized brand and marketing approach.

Our work

  • Developed a brand audit, research and competitor analysis
  • Provided a refreshed logo and brand personality
  • Custom built website to incorporate the warmth and passion of the Casasanta family, including new copy, imagery and infographics
  • Incorporated the brand design in their marketing materials, such as brochures, product spec sheets, company apparel, business cards, trade show signage, and email marketing
  • Created a communications plan including Google Ads, email marketing, social media management, and SEO
  • Provided photography and videography services
Casasanta Logo Before
Casasanta Logo After

Quality equipment for quality baking

At Casasanta, the goal is simple: provide properly designed equipment to allow customers to produce top quality food products. The Casasanta line of high-end value-added bakery equipment can be seen in restaurants and bakeries around the world.

Casasanta Branded Shirts