Intercity Packers Meat & Seafood

Increasing revenue 40% to $100M

The challenge

In 2015 CFF Stainless Steels approached Thinkr Marketing for help with breaking through their sales ceiling. Although CFF was/is Canada’s largest stainless steel distributors, the market believed that CFF was a small 'mom and pop' shop that simply supplied stainless steel products. The challenge was that CFF was more than a supplier and had millions of dollars of under-utilized heavy machinery to process stainless steel products.

Key insights

Thinkr created a strategic marketing plan that consisted of analysis, research, planning, asset creation, and a marketing strategy that would bring a new brand image to the marketplace. This new image was one of a large powerhouse company that could do it all, including all the stainless steel processing services that one would ever need. 

With a new brand, marketing strategy, sales collateral, website, and marketing programs, CFF Stainless Steel has seen more than 40% growth in revenue, and a jump to over $100 million annually in sales. 

Our work

  • Developed logo and overhauled brand personality to attract the intended target audiences 
  • Built a new and ever-evolving custom website to showcase a history of excellence and expertise, and depth of product and service offerings 
  • Incorporated the brand design in their marketing materials, such as stationery, email signatures, post cards and other promotional materials, annual reports and more  
  • Created a streamlined communications plan including email marketing, landing pages, social media campaigns, and Google Ads
Intercity Packers Before Logo
Intercity Packers After Logo

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