Intercity Packers Meat & Seafood

Helping Hamilton Sparkle for over 65 years

The challenge

For 15 years, Thinkr Marketing has been the agency of record for the iconic Hamilton brand, H. Williams Jewellery. In a competitive retail market space, the goal has always been to stay true to who H. Williams is at heart: a local retailer committed to providing their customers with value, quality, integrity and trust. With three stores across Hamilton, we have always been motivated to unify them as one cohesive brand through our marketing and advertising efforts. We want to see H. Williams Jewellery compete with the big box jewellery stores on a local level.

Key insights

Understanding the importance of a well-built marketing strategy, H. Williams Jewellery entrusted Thinkr marketing with their marketing strategy, planning and execution. With a strong foothold in traditional advertising media such as radio, newspaper and out of home, we began to introduce digital advertising into our marketing mix. Now with an integrated marketing strategy combining traditional and digital such as Google Ads including search and display ads, paid social media campaigns and more, we have reenergized the brand and are able to reach more customers.

Our work

  • Ongoing brand development including logo and tagline, brand personality and creative platform
  • Custom built websites and management that evolve with client growth and the ever-changing needs and industry trends
  • Marketing and advertising support and management, including planning and execution, coordinating with vendors and media reps, running promotional campaigns, content writing, etc.
  • Creative asset development and design of marketing materials such as print and digital ads, signage, instore assets and promotional material, website and social graphics, business cards, email marketing and more
  • Digital marketing strategy integration that generates more customer engagement and opportunities as well as SEO management and analytic reporting
  • Social media paid campaigns development, execution and reporting

A Personalized Shopping Experience

With a team of expert staff and experienced jewellers, H. Williams Jewellery can assist you in finding the perfect gift at the perfect price or even create your own custom design. With three talented goldsmiths they can also aid in repairing and resizing your gold and gemstone pieces.