Raising the standard of meat and seafood
Intercity Packers Ltd. and Albion Farms and Fisheries were merging to become one legal entity, and they approached us to assist with their corporate rebrand. Their new brand needed to communicate an equal focus on both the meat and seafood sides of the business. They also required a strong strategy for a seamless transition to the new brand across all their locations.
With four locations across Canada, the company would now be Canada’s largest fully integrated supplier of value-added and custom cut meat and seafood. They wanted to ensure that their stakeholders knew they would continue to receive the same quality and customer service they had come to know and expect. Though the company has evolved, they continue to uphold their founding values of quality, sustainability, and putting customers first.
Thinkr made sure to emphasize these values through the company’s new brand and streamlined communication strategy.
- Developed their new brand and website to incorporate the previous fish and meat businesses into one cohesive company
- Incorporated the brand design in their marketing materials, such as banners, business cards, uniforms, truck wraps, etc.
- Created a streamlined communication plan to notify the company stakeholders, including staff, customers, and vendors.
Yes, we do!
Intercity Packers are passionate in providing the best quality meat and fish products. The motto “Yes, we do!” reflects the company’s long-standing history of strong customer relations.