CFF Stainless Steels Inc.

In 2015 CFF Stainless Steels Inc. approached Thinkr Marketing for help with breaking through their sales ceiling. Although CFF was/is Canada’s largest privately held stainless steel company, the market believed that CFF was a small ‘mom and pop’ shop that simply supplied stainless steel. The challenge was that CFF was more than a supplier and had millions of dollars of heavy machinery under-utilized to process stainless steel products.

Thinkr created a strategic marketing plan that consisted of analysis, research, planning, asset creation, and a marketing strategy that would bring a new brand image to the marketplace. This new image was one of a large powerhouse company that could do it all, including all the stainless steel processing services that one would ever need.

With a new brand, marketing strategy, sales collateral, website, and marketing programs, CFF Stainless Steels Inc. has seen growth in revenue, and a jump to over $150 million annually in sales.