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Our Work

CFF Stainless Steels Inc.

Extensive Stainless Steel Solutions

The Brief

In 2015 CFF Stainless Steels Inc. approached Thinkr Marketing for help with breaking through their sales ceiling. Although CFF was/is Canada’s largest privately held stainless steel company, the market believed that CFF was a small ‘mom and pop’ shop that simply supplied stainless steel. The challenge was that CFF was more than a supplier and had millions of dollars of heavy machinery under-utilized to process stainless steel products.


Thinkr created a strategic marketing plan that consisted of analysis, research, planning, asset creation, and a marketing strategy that would bring a new brand image to the marketplace. This new image was one of a large powerhouse company that could do it all, including all the stainless steel processing services that one would ever need.
Original Brand
New Brand



The Result

With a new brand, marketing strategy, sales collateral, website, and marketing programs, CFF Stainless Steels Inc. has seen growth in revenue, and a jump to over $150 million annually in sales.
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C.F.F. Stainless Steel
611 Tradewind Drive, Suite 200, Ancaster, ON L9G 4V5
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