Children’s Education Funds Inc.

Children’s Education Fund Inc (CEFI) is a national financial service firm that offers Registered Education Savings Plans (RESPs) exclusively to families across Canada. Their commitment is to assist clients in fulfilling their education savings goals via trained and licensed Dealing Representatives. Thinkr was tasked with increasing awareness and sales for its RESP plans (Group Option Plan, Achiever's Plan, and Self-Initiated Option Plan) and the government grants that can be accessed only through RESPs.

The icon in the CEFI logo represents an individual transitioning from early education to graduation. Thinkr sought to emphasize the message by making the diploma element of the image more prominent, and progressively increased the thickness of the lines representing the transition. We also strengthened the text of the company name to improve readability at varying sizes and updated the brand colour to a deeper shade of green.

CEFI now has a unified brand aesthetic across digital, social, web, and print campaigns. Thinkr has helped increase awareness for CEFI with email marketing, trade show collateral, and assets for promotions and contests associated with relevant partners.