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Children’s Education Funds Inc.

Save today for a brighter tomorrow

The Brief

Children’s Education Fund Inc (CEFI) is a national financial service firm that offers Registered Education Savings Plans (RESPs) exclusively to families across Canada. Their commitment is to assist clients in fulfilling their education savings goals via trained and licensed Dealing Representatives. Thinkr was tasked with increasing awareness and sales for its RESP plans (Group Option Plan, Achiever's Plan, and Self-Initiated Option Plan) and the government grants that can be accessed only through RESPs.


The icon in the CEFI logo represents an individual transitioning from early education to graduation. Thinkr sought to emphasize the message by making the diploma element of the image more prominent, and progressively increased the thickness of the lines representing the transition. We also strengthened the text of the company name to improve readability at varying sizes and updated the brand colour to a deeper shade of green.
Original Brand
New Brand




The Result

CEFI now has a unified brand aesthetic across digital, social, web, and print campaigns. Thinkr has helped increase awareness for CEFI with email marketing, trade show collateral, and assets for promotions and contests associated with relevant partners.


We have been working with Thinkr Marketing for over a year now. They have been integral in helping us rebrand our Real Estate business. They are an exceptionally creative group who offer top of the line marketing service. They are responsive and attentive to our needs. We have been so impressed with the professionalism & the level of service & care we have received. We would highly recommend them!
Veevers Realty Group
611 Tradewind Drive, Suite 200, Ancaster, ON L9G 4V5
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