The City of Brampton was planning a comprehensive review of its zoning by-law, known as Brampton Plan. They needed material to support the documentation, which can be complex for the general public to interpret. The City wanted to provide clarity about Brampton Plan and encourage community feedback and involvement.
The Project
Thinkr worked alongside professional services provider WSP to produce two explainer videos for the City of Brampton. We coordinated with City and WSP personnel to develop and fine tune storyboards and scripts. Our creative team created and animated illustrated scenes for the series, giving the videos a clean look and visual appeal. We sourced voiceover talent that could narrate the video series in a manner that would match the tone and aesthetic of the visuals.
Video Production
Storyboard Development
Asset Creation
The Result
The video series was a hit! The City of Brampton has taken full advantage of the materials to help improve clarity and interest in its new housing plan.
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