Conspec

To meet their goals for international expansion goals and new product launches, Conspec Controls Limited needed a truly full-service partner. As a leading provider of innovative and cost-effective solutions in gas monitoring and air quality solutions in hard rock, coal, industrial, oil & gas, fire detection and commercial HVAC industries throughout the world, they needed a refresh of the brand that communicated their history and expertise in a variety of market sectors full of other big competitors.

Thinkr Marketing refreshed the brand to combine a modern industrial aesthetic with iconography representing their range of products, developed a user-friendly website that serves as a powerful tool and resource for internal teams and site visitors alike, coordinated and designed assets for a global tradeshow, and executed on digital strategies to raise their profile and drive qualified prospects to the site.

Despite their already known history and strong experience, the company’s brand lacked differentiation and presence against less-experienced competitors. With even more global expansion and product launches planned, Conspec needed to reinforce that they were the industry leaders.

Our strategy focused on updating Conspec's visual and digital impact through re-branding, creative asset development and digital campaign efforts. Thinkr teams applied the new visual identity and digital assets to create a powerful presence at several globallyattended industry tradeshows.

The refresh of the brand was important in supporting the evolution of the company. The new visual identity included a sleek modification to their initial logo and introduced a new brand colour palette - each colour representing a sector servedthat would help the company visually stand out against the competition, while still highlighting their many different industries.