For over 40 years Findlay Personal Injury Lawyers have been protecting people when they need it most. Devoted primarily to the protection of injured persons, they have been servicing Hamilton, Burlington, Brantford, St. Catharines, and the surrounding areas of Ontario. Thinkr knew the importance of broadcasting the messages of compassion, dedication, and community service.
Branding
The branding approach is based on an understanding that every choice and every decision – not advertising or marketing alone – communicates to individuals the essence of Findlay Law. The new logo symbolizes just that. The circle icon represents community, the three lines in the pillar symbolizes strength in who they are, what they do, what they stand for. The name uses a classic serif corporate font, well suited to represent a law firm.
Thinkr brought brand awareness to Findlay by using iconic Hamilton colours through outdoor media and digital, web, and social. We focused on educational messaging and real facts with a human and emotional delivery to the Hamilton and greater area. Thinkr endeavoured to make Findlay a leader in personal injury law.