Ruffin's Pet Centres

Ruffin's Pet Centres is a franchise of pet supply stores looking to elevate its presence in a crowded and exceptionally competitive market. They understand that the marketing needs of such an organization are too complex and demanding for a single internal marketing manager. No such 'unicorn' exists.

Ruffin's Pet Centres didn't require a complete brand overhaul. It did, however, benefit from refinements to improve cleanliness and consistency. Additionally, the company needed an established brand guide to ensure all franchises present a unified image while reinforcing brand standards.

Ruffin's Pet Centres is positioned for robust and sustained growth in the retail pet supply space. A strong identity and presence will help Ruffin's succeed in any new market it enters, be it new geographical territory or online.