Aware that the supplement industry is overcrowded with poor-performing products and misleading information that creates a lack of credibility, StayAbove Nutrition has made it their goal to restore credibility through transparent clinical practices, improved research strategies and by creating a safe and effective line of supplements that support and empower individuals to pursue a healthy lifestyle. Thinkr Marketing was then tasked with helping StayAbove Nutrition, a Hamilton based company, develop a trustworthy brand that could enter the highly competitive marketplace and stand out amongst its competitors as a leader in science-driven health and wellness.
Overall our intent was to convey the StayAbove logo brand as a more scientific with a polished feel while still infusing a spark of playfulness by using a very light blue colour to contrast the cool grey. Font weight also balances the scientific and playfulness. The V was a perfect letter to utilize as an icon that represents an upward arrow in (Above).
Despite having a well thought out and thoroughly researched product and brand strategy, StayAbove was still entering a highly competitive and overcrowded market. But this was not a deterrent for the engaged and passionate group of scientists and clinicians that created StayAbove Nutrition. Together and with the confidence and quality of their products, we began to carefully create a custom marketing and implementation strategy.
Combining engaging visuals, video elements and backed-by-science content, we began developing a digital marketing game plan to launch the brand, promote brand awareness and generate sales. With StayAbove still new to the market, we look forward to evolving the marketing plan, continuing to build brand recognition and growing with this inspiring local brand.
We’ve been working with Thinkr for several years now, and we love the support and attention they provide us. The team is engaged and is constantly looking for ways to increase their value to us. They are also very transparent in their operations, which have helped our teams work more efficiently and effectively. On top of this, the team is highly creative and knowledgeable – they’re a triple threat!