Stybek Roofing Ltd. is a commercial/industrial roofing and sheet metal contractor with an eye on rapid growth and unwavering commitment to service and expertise. The ambitious and professional Stybek team needed the kind of presence that can break into more and more markets in Southern Ontario while preserving its team-first, "work hard, play hard" personality.
Branding
The new Stybek brand was crafted to project strength and maintain versatility. The wordmark and icons can be used across numerous media and applications and remain immediately recognizeable. We incorporated "plus" iconography to help communicate the company's expanding range of professional roofing services and its 30+ years of service.
Original Brand
New Brand
The Creative
Every asset produced for Stybek maintains consistency and brand integrity. With bright colours, strong shapes, and authentic imagery of real staff and projects, all creative elements tell a powerful brand story, with a knowledgeable-yet-approachable voice that is unmistakeably Stybek.
We ensured that brand was conveyed consistently and powerfully across every medium possible, including marketing collateral, vehicle signage, and corporate apparel. We developed a fully customized, high-performing website to draw traffic, provide key information, and nurture leads. We created and executed a thorough social media marketing strategy that delivered strong on-brand content to an audience that continues to grow in size and engagement levels. Stybek is poised to take on even larger, more entrenched competition in new markets across Ontario.
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