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Our Work

Tydan Performance Blades

Trusted by all 32 NHL Teams


The Brief

Over the years Tydan Blades has build a solid reputation and has established themselves as the industry leader in skate blade profiling and sharpening. They do business with all 32 NHL Teams!
Even so, Tydan Blades wanted to expand their market share and awareness throughout the hockey world, beyond NHL teams and among hockey enthusiasts everywhere. 

Branding

Thinkr took a bold approach to the Tydan rebrand. We introduced a strong colour scheme that wouldn't be lost among other hockey brands. The modern, versatile design works well as an engraving on skate blades, a badge on sweaters, or stickers on hockey gear.
Original Brand
New Brand

Print

Apparel

Packaging

Social

Video Production

The Result

Tydan Performance Blades is experiencing rapid and sustained growth. Where they once encountered sales slowdowns in the hockey off-season, they now sustain a brisk business. They continue to expand, both in product offerings and retail presence. Tydan is an organization with big goals, and trusts in Thinkr to support it.
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C.F.F. Stainless Steel
letstalk@thinkrmarketing.com905.526.0067
611 Tradewind Drive, Suite 200, Ancaster, ON L9G 4V5
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