Over the years Tydan Blades has build a solid reputation and has established themselves as the industry leader in skate blade profiling and sharpening. They do business with all 32 NHL Teams! Even so, Tydan Blades wanted to expand their market share and awareness throughout the hockey world, beyond NHL teams and among hockey enthusiasts everywhere.
Branding
Thinkr took a bold approach to the Tydan rebrand. We introduced a strong colour scheme that wouldn't be lost among other hockey brands. The modern, versatile design works well as an engraving on skate blades, a badge on sweaters, or stickers on hockey gear.
Tydan Performance Blades is experiencing rapid and sustained growth. Where they once encountered sales slowdowns in the hockey off-season, they now sustain a brisk business. They continue to expand, both in product offerings and retail presence. Tydan is an organization with big goals, and trusts in Thinkr to support it.
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