As any entrepreneur knows, owning and running your own business can be a constant juggling act. You want to ensure you're providing the best services and/or products possible, to maximize profit. At the same time, you need to oversee operational tasks, like managing expenses and seeking growth opportunities. You have to try to market yourself in order to expand your customer base and thus your business.
You may reach a point where you struggle to keep up with marketing efforts. Even organizations with the capacity to maintain an in-house marketing person or team find their efforts aren't producing the results they'd hoped for. This may signal the need to bring in an external group of experts to help grow your business. A marketing agency consists of such specialists with the unique skills and experience in building brands just like yours.
At this point, you may have the general sense that you need to hire a marketing agency. It can be a significant step, though, and if you aren’t certain, it feels easier to stay the course and keep your marketing in house. Have a look at the following scenarios, and if any of them resonate with your current business, it could be time to pull the trigger.
1. You’re Pushing for a Broader Reach
Breaking into new markets, including expanding internationally, takes coordinated, well-developed marketing campaigns. Your in-house marketing solutions may not be able to develop the kind of campaigns you need to expand your reach.
A marketing agency provides the skills and resources to put together a strategy that will successfully broaden your exposure. Agency experts are up to date with marketing trends and best practices. They establish the kinds of campaigns that will help you reach untapped markets.
2. You Want to Expand Beyond Your Industry
Have you been pigeonholed to a specific industry, causing your brand to be misrepresented? This may be the result of your previous marketing efforts. Evolving your marketing to expand across industries is no small task. It requires both careful planning and aggressive execution.
The strategies developed by a marketing agency contain exhaustive research and data-driven insights. They will uncover what works best in new industries, and what potential competition in those industries looks like. They will ensure your brand will be well suited to enter a new marketplace while maintaining its overall integrity.
3. You Want to Launch a New Product or Service
Are you planning to take your business to the next level by growing your product line or service offerings? The potential success from this new venture is exciting, but the risk of it falling flat is high. You need your new offerings to be marketed effectively.
Marketing experts can develop entertaining and informative campaigns that will capture the attention and imagination of your ideal target market. They will diligently track campaign performance to ensure their efforts are being maximized, and if they aren’t, they adjust accordingly. They maintain transparency by reporting results to you, helping you make informed, profitable investments in your marketing.
4. Your In-House Marketing is Tapped
If you have a dedicated marketing team that is spread too thin, consider outsourcing to a marketing agency. As much as we hope to find marketing unicorns - individuals with the capacity and knowledge to deliver across diverse marketing efforts - they just don’t exist. A full-scale agency dedicated to marketing offers far more than a single person could.
Your in-house marketing team likely has a core set of day-to-day tasks. For everything above and beyond, an external marketing agency can provide efficient and effective results. They’re able to work alongside internal marketing staff to maintain a consistent image.
5. You Want a Professional and Consistent Brand Image
One of the greatest strengths of marketing agencies is the ability to create and maintain a strong brand. They will employ creative experts to establish all aspects of your brand, including logo, visual guidelines, corporate values, and tone and voice. Attempting to manage these elements internally can be difficult, and an inconsistent representation of your brand can make it difficult to build trust with potential clients.
From your website and social media content, to your printed collateral, to even your location’s signage, your marketing agency ensures your identity and messaging remain consistent across the board. With a cohesive, well-established brand, all of your marketing initiatives will have a greater impact.
Does This Mean it’s Time?
Whether your existing marketing strategies are flagging, or your internal marketing team doesn’t have the resources to match your ambitions, you may have come to the realization that your best chance for business growth and success lies in hiring a marketing agency. In which case, may we recommend Thinkr Marketing?
Collectively, the experts at Thinkr possess decades of marketing expertise, among creative design, social media, digital marketing, web development, and more. We’ve built and grown brands across various industries, helping many companies achieve their business goals.
If any of these signs resonate with you, let’s talk. We’re happy to make sure your decision to hire a marketing agency is a wise and successful one.